You need positioning that converts, an ICP that actually buys, and founder-led LinkedIn outbound that books real demos — before spending another dollar on bloated agency retainers.
Most pre-seed and seed teams don't have a lead problem. They have a too many half-started motions problem: fuzzy positioning, unfocused outreach, and nobody connecting message to pipeline.
Not a theoretical 40-page deck. A concrete decision playbook paired with live outbound execution.
Rewriting your site's above-the-fold narrative and value proposition so cold prospects understand what you solve in 5 seconds, lifting site visitor-to-demo conversion.
Cutting through generic firmographics. Identifying the exact company sizes, hiring signals, pain triggers, and the 2–3 specific job titles who hold budget and take action.
A focused acquisition roadmap: where your buyers pay attention, how to reach them first, and milestones for Day 30, 60, and 90 to validate traction without multi-channel dilution.
Full done-for-you outbound execution. Sourcing ICP lists, writing custom sequences that earn responses, pacing outreach safely, and booking qualified meetings into your calendar.
Real campaign data from founder-led LinkedIn outbound run for early-stage B2B SaaS.
Out of 4,181 cold prospects reached on LinkedIn, 1,527 connected. Comfortably ahead of the standard 28–30% industry average.
Of everyone who connected, 483 prospects replied with real typed messages — not bot clicks. Consistent engagement across months of outreach.
Every reply hand-checked for genuine interest: proposed times, shared contact info, and calendar invites. 1 in 5 conversations converted into qualified calls.
Actual prospect replies pulled straight from the campaign. Names, companies, and contact details removed. The words are theirs.
Every phrase above came from a real prospect during outreach for a live B2B SaaS campaign, not written for this page.
Examine your landing page copy, current win/loss patterns, and where prospects drop off to identify what narrative actually resonates.
Sharpen the core promise and filter target accounts down to the highest-intent buyers who feel the pain urgently.
Write tailored website copy and LinkedIn sequences that speak directly to buyer triggers, tested against real prospect feedback.
Run safe, human-paced outreach with live weekly reporting — tracking sends, accepts, replies, and qualified demos booked.
GTM & Outbound Case Study
By restructuring ICP targeting, tailoring message angles to specific leadership priorities, and pacing outreach intelligently, Firstword turned mple.ai's outbound into a predictable pipeline engine.
Read the full case study breakdown →Get your messaging straight and put real meetings on your calendar. Hands-on strategy, execution, and zero fluff.