You need someone to decide who you're selling to, what channel earns them, and what you say once you're there, before another dollar goes into "more outbound, more ads."
Most pre-seed and seed teams don't have a GTM problem. They have a too many half-started motions problem: a bit of outbound, a bit of ads, a bit of content, none of it pointed at the same buyer.
Company size, industry, buying triggers, and the two or three job titles who actually say yes, not a broad "B2B SaaS companies" target.
Where your specific ICP actually spends attention right now, ranked by effort-to-first-result, not every channel at once, diluted.
What to run first, what to measure, and what "working" looks like at day 30, 60, and 90. Concrete enough to hand to whoever executes it.
Look at your best-fit customers so far and find the pattern. Most teams already have a signal, just buried in scattered wins.
Cut the target down to the segment most likely to convert fastest, even if it feels smaller than you'd like at first.
Outbound, ads, content, or partnerships, chosen based on where your ICP already pays attention, not what's trendy.
Specific enough that you, a hire, or I can start running it Monday morning, no strategy-to-execution gap left open.
Often paired with LinkedIn Outbound. A sharp GTM plan is only as good as the channel actually running it.
A single working session plus a written plan, not a retainer you have to keep renewing to get value.