Say the right thing, to the right people.
Messaging, positioning and outbound playbooks you can run.
Good products still need a clear story.
Good products still struggle when nobody can explain them in one sentence. I help you decide what to say, who to say it to, and how to reach them.
Messaging, positioning and a go to market plan you can actually run, with outbound playbooks that turned into 100+ booked demos for mple.ai.
Messaging
How to describe what you sell, in words your buyers use.
Positioning
Why customers should choose you over the alternatives.
Go to market plan
Who to target, which channels to use, and what to do in the first 90 days.
Outbound playbooks
ICP segments, tailored sequences and tracking, so outreach turns into conversations.
Listen
Customer calls, your pitch, your competitors and your numbers.
Define
Pick the ICP, the problem you own and the angle that sets you apart.
Write
Messaging, positioning and scripts you can use straight away.
Launch
A plan for reaching customers, with simple metrics to learn from.
For mple.ai, auditing their stalled outbound motion and rebuilding their messaging & segmentation unlocked 100+ qualified B2B meetings, with a 36.5% LinkedIn acceptance rate and real demo conversations.
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Common questions
What does product marketing include?
Messaging that describes what you sell in your buyers' words, positioning against the alternatives, a go to market plan covering who to target, which channels to use and the first 90 days, and outbound playbooks with ICP segments and tailored sequences.
Can you help with LinkedIn outbound?
Yes. The outbound playbooks cover ICP segments, tailored sequences and tracking so outreach turns into conversations. For mple.ai, rebuilding messaging and segmentation led to 100+ qualified B2B meetings and a 36.5% LinkedIn acceptance rate.
Not sure where to start?
One conversation is enough. Message me and I'll tell you honestly what will help most, and what won't.